Yes, this is the new slogan for one of the prominent Indian TV channel who has completed 10 years of broadcasting melodrama. I dont know if its apt for the channel's shows coz i dont find anything new, but yes the promos that have been used are highly commendable. One must watch it!
Few of the ads that have caught my senses are:
1. Adopting the girl child (I have to admit it, its not just the ad but also Sachin Tyagi who has been roped in there...i love him!).
2. Daughter encouraging mother to sit for exams.
3. Bonding between mother-in-law and daughter-in-law so much so that they plan for a night show.
Hats off to the creative head behind the concept of these ads!